A recent marketing study found that 79% of college students do not know how to scan QR codes and 75% considered themselves “not likely” to scan one in the future.
Good for them.
Not only is that a logical conclusion, but a sign that they might have better things to do. While there is plenty of fun to be had and useful things to be done with QR codes, when they are part of a marketing campaign, it’s a little like junk mail coming in the form of a puzzle you have to solve just to hear the pitch. As if what everyone’s day needs more of is extra steps.
QR codes? You know, for computers.[via The Consumerist]