Would a Verizon Wireless Rose Smell as Sweet?

If it wasn’t for advertising, we wouldn’t have television, newspapers… or Google, to name a few things.  But we would have music.  And places to listen to live music.  As the most abstract of the arts that also happens to be enjoyed by pretty much everyone, music is different.  Not all of it, but certainly the best of it.  What isn’t different is the Verizon Wireless Music Center and the Verizon Wireless Music Center.  While far from alone, Verizon is really into putting their names on places…

What kind of musical experience are you going to have at a Verizon Wireless facility?  Is something lost, at least conceptually, when a brand is attached?  I don’t know, can you take the Rockstar Energy Drink Mayhem Festival at the 1-800-ASK-GARY Amphitheatre seriously?  (Take what seriously?  …  The mayhem!)

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