What if this really was a letter from Bank of America’s CEO offering up a confession? Go ahead, pretend…
It’s not the real McCoy of course. Unknown person(s) have taken it upon themselves to write this letter for Bank of America and you can find out more about why at YourBofA.com. The site has been set up to solicit ideas and encourage creativity in reimagining your Bank of America, including a bank ad meme generator, for which Ape Con Myth wrote a few entries. Click through to share your favorite!
In situations like this, it’s important to start out light.
Ease into your subject. What is the point of a bank in the first place?
If a bank is a business, then should banking be a mutually beneficial arrangement?
Bank of America was a presumptuous name from the start. General Bank might have been a more appropriate choice, but they wanted the whole enchilada. The question is, was it a self-fulfilling prophecy that they turned out to be as bad with their money as us?[Your Bank of America via Forbes] [Related: Hungry, Hungry Hippos (or Banking Mergers 1990-2009]