Ape Con Myth is all for acronyms, but online it is easy to take them too far.
Yes, Automated Production Equipment does equal A.P.E., but even as “The World Leader in Surface Mount Repair Equipment”, this is not cutting it for Ape.com…
But at least A.P.E. is supposedly international and put what looks like an ape under the palm tree in their logo. All Phase Electrical Systems, on the other hand, is an electrical contracting outfit only serving southern California. Unless the owner is big into evolution and thought he was covering a nod to apes by putting his picture on the site, there’s no justification for Apes.com looking like this:
